Novus Agro has developed a virtual market place where farmers can transact directly with a processor and realize a better price for their produce, while processors at the same time can reduce the number of intermediaries in their supply chain thereby getting farm produce at more competitive prices. The system is based on an innovative integration of web and mobile internet, allowing for deployment of first world technology solutions in some of the most remote farming communities in the country. Commodity aggregation and physical exchange of the produce between farmer and processor is done either through existing intermediaries or Novus Agro’s field agents armed with mobile devices running our custom application. Our virtual market does not attempt total elimination of intermediaries, as intermediaries are indispensable in an economy like Nigeria’s where weak market infrastructure requires their expertise in storage, transportation, quality assessment and counter party risk reduction. The Novus Agro model therefore leverages on the role of intermediaries but yet allows greater flow of value and market information to the farmers and processors.
Our platform is a constantly updated bank of market information that allows users to buy and sell through strategic linkages for commodities and inputs trade, commodity price information and trends, transportation and warehousing.